CNN White House Correspondents’ Dinner

GOAL:

CNN wanted to track social conversations and provide real-time audience interactions during their live broadcast from the 2015 White House Correspondents’ Dinner.

SOLUTION:

Using Telescope’s Connect Live platform, CNN curated social activity, polled their audience and highlighted social trends live on air. CNN also utilized Telescope’s moderation tools to pull in comments, pictures and videos from Twitter, Facebook, and Instagram and then displayed them on air via Telescope’s broadcast graphics solutions and APIs.

RESULTS:

Tons of viewers tweeted in their vote for the polls, including celebrity Ashley Judd. Hashtags throughout the night trended across Facebook and Twitter, sparking tons of conversations across social media.