Coral Springs: Local Government Drives Engagement with Live Streaming

GOAL:

The city of Coral Springs uses our Live Studio technology to inform and engage their local community with regular live streams and topical events.

One such example is how they used live streaming to react to the news of Hurricane Irma and provide their community with real-time updates regarding the storm.

SOLUTION:

Several of Live Studio’s engagement graphics and features were incorporated into the streams (i.e. Viewer Comments To-Air, CTAs, etc.) displaying valuable information and showcasing viewers’ questions as city officials, police, etc. disseminated information on the status of the storm.

RESULTS:
Coral Springs provided their viewers with live updates 11 times throughout the storm. In total, the streams generated over 100,000 views and over 1200 shares.