Discovery’s Racing Extinction

GOAL:

As part of the campaign around the film, Racing Extinction, Discovery wanted to promote the idea of #StartWith1Thing, where each and every person could pledge to change one habit in their lives in order to help combat climate change.

SOLUTION:

Discovery utilized Telescope’s social photo experience uPic to create an engaging solution for fans to amplify the #StartWith1Thing message. Users uploaded an image from their devices or Facebook, chose a custom photo filter and entered their pledge in one seamless experience. All of the unique submissions were displayed in an interactive gallery with social sharing options.

The #StartWith1Thing campaign aimed to drive awareness online and across social platforms.

RESULTS:

The campaign catapulted social conversations, with users taking the pledge to make a difference in their daily life, with more than 6,500 pledges made and over 2,000 Facebook shares.