Discovery's Racing Extinction
Discovery encouraged at-home viewers to take part in #StartWith1Thing by creating unique UGC to help spread the word around various ways to help save the planet.
PRODUCTS USED
OVERVIEW
As part of the campaign around the film, Racing Extinction, Discovery wanted to promote the idea of #StartWith1Thing, where their audience could pledge to change one habit in their lives in order to help combat climate change. This campaign aimed to drive awareness online and across social platforms and encourage users from all over the world to make a difference.
HOW IT WORKED
Using Telescope’s uPic product, users uploaded an image of themselves, chose an environment-themed filter and entered their pledge in one seamless experience. These unique submissions were displayed in an interactive gallery that included social sharing options to maximize engagement and reach. Through this interactive gallery, users were able to view their pledge image in addition to other pledges that were submitted from all over the world, creating a fun interactive experience.
KEY FEATURES
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Custom filters made specifically for campaign to match the necessary branding and messaging.
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Offered users a creative and engaging way to express their pledge of “1 Thing”.
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Created easy, shareable content that allowed user's to express their specific contribution to the cause.
RESULTS
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Catapulted social conversations about #StartWith1Thing
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Over 6,500 pledges made
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Over 2,000 Facebook shares
PRODUCTS USED FOR THIS CAMPAIGN
