Eurosport: Election du Plus Beau Maillot de Ligue w ELLe
Eurosport wanted to run a highly engaging Facebook Live campaign, using a mobile phone to live stream the reveal of the Ligue 1 team jerseys. They also wanted to run a mini-tournament using hashtag polling to find the most popular team jersey.
Telescope’s original Camera Application for Facebook Live powered a professional level live stream from a mobile phone. Our integrated hashtag voting tool increased engagement and expanded overall reach. With our comments-to-air, viewers were given acknowledgement and visual gratification for their participation and engagement.
The engaging social media campaign generated over 442k views and encouraged viewer participation, with 35k reactions, 2.9k shares and 20k comments.