Eurosport: Election du Plus Beau Maillot de Ligue w ELLe

GOAL:

Eurosport wanted to run a highly engaging Facebook Live campaign, using a mobile phone to live stream the reveal of the Ligue 1 team jerseys.  They also wanted to run a mini-tournament using hashtag polling to find the most popular team jersey.

Eurostar Facebook live stream

SOLUTION:

Telescope’s original Camera Application for Facebook Live powered a professional level live stream from a mobile phone. Our integrated hashtag voting tool increased engagement and expanded overall reach. With our comments-to-air, viewers were given acknowledgement and visual gratification for their participation and engagement.

Eurosport facebook live

RESULTS:

The engaging social media campaign generated over 442k views and encouraged viewer participation, with 35k reactions, 2.9k shares and 20k comments.