Fenty Beauty: Facebook Live Launch with Rihanna
Rihanna turned to Telescope to manage the release of her Fenty Beauty line on Facebook Live.
- Countdown built momentum before the live stream.
- Reaction & Hashtag Polls provided calls-to-action for viewer engagement.
- Interstitials provided information on stream’s action
We delivered a full multi-camera production for the unveil of Fenty Beauty collection in Brooklyn, New York.
- 1.5m views
- 93k reactions
- 49.6k shares
- 26.9k comments