Fox News Live Debate

GOAL:

Fox News wanted to give Facebook users the opportunity to submit questions that would be asked live during the first Republican Presidential Debate of the 2016 election.

SOLUTION:

Leading up to the debate, Fox News utilized Telescope’s Uploader product, which allowed users to submit text, photo, or video questions for the candidates. Fox News then utilized Telescope’s moderation tool to review and select questions to ask the GOP candidates live on air during the debate. Telescope’s integration into Vizrt’s Social TV Solution and Viz Engine, allowed Fox News to include the selected questions directly within their newsroom systems and visualize them on-air seamlessly.

RESULTS:

This campaign was a huge success, garnering over 40,000 questions and 6 million views. The call-to-action video on Fox News’ Facebook was viewed over 1.3 million times. In addition, a full montage of Facebook profile pictures of users who submitted questions was displayed on air during the live debate and four Facebook users had their questions answered during the broadcast.