Full Frontal with Samantha Bee Watch Party

GOAL:

Full Frontal with Samantha Bee is an American late-night talk and news satire television program that airs on TBS. Telescope was approached to produce and power a live watch party for a special hour-long episode of the show – “The Great American Puerto Rico”. For this special episode Samantha Bee and her team of correspondents travelled throughout Puerto Rico and the greater Puerto Rican territory (i.e.: Florida) to explore how the island is rebuilding and adapting in the wake of Hurricane Maria.

live stream

SOLUTION:

Utilizing our Live Studio platform we produced the half hour pre-show show, featuring Samantha Bee and a group of guests calling attention to fundraising efforts for Puerto Rico. We powered the live stream of the pre-show using a multi-platform approach, which allowed us to reach a wider and more diverse audience across Facebook, YouTube, Periscope & Twitter simultaneously.

We were also raising funds live with viewers being able to donate money on Facebook via the Donate Button and YouTube in real-time whilst learning more about the show and the conditions on the island.

Furthermore, we created custom graphics with CTAs appearing during the stream and encouraging viewer participation and involvement with the cause.

donate live stream

REAL TIME RESULTS:

The live stream generated almost 900,000 views combined across three live streams, over 2,800 likes, 454 shares, 269 comments and raised $2,318 on Facebook and YouTube for the cause.

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