LA Times: Festival of Books Fan Feed

GOAL:

As the expert real-time engagement, Telescope created a UGC campaign for Los Angeles times that allowed fans to further engage with their Festival of Books.

UGC

SOLUTION:

  • Telescope pulled content from Twitter and Instagram using associated hashtags.
  • Instagram photos were projected as a mosaic onto a big screen at the event, as well as an associated website.

UGC content