Lincoln Center #LCin1Day Facebook Live Stream

GOAL:

Lincoln Center wanted to give their Facebook Fans an inside look at all things Lincoln Center.

SOLUTION:

Utilizing Telescope’s Live Studio platform, Telescope powered it’s biggest production yet – 10 hours of live streaming on Facebook Live. From sun up to curtain down, content was streamed from 12 locations with mobile camera crews across Lincoln Center and throughout New York City. Fans tuned into 13 live streams across the day, joining the Juilliard School’s morning drama class and wrapping up the day with the curtain call of Lincoln Center Theater’s production of “Falsettos”. Live Studio enabled a fully-interactive live stream to drive engagement, encouraging participation and interaction by viewers throughout the entire day.

RESULTS:

The campaign was a huge success with almost 10 million impressions, 6 million total reach and 3.2 million video views. The most watched video garnered almost 900,000 impressions and 400,000 views. Fans from across the globe took part, with people participating from as far as Australia, China, South America and UK. It also garnered a ton of buzz, with press coverage from the New York Times, Playbill, The Wall Street Journal and Broadway World.

“The quality of the work from Telescope, from inception to execution, was extraordinary. They hit the ground running and delivered a phenomenal product that had our Facebook fans raving not only at the access they were granted behind the scenes at Lincoln Center, but also at the quality of the live stream and the interactive and engaging elements they facilitated throughout the stream.”
–Peter Duffin Senior Vice President, Brand Management at Lincoln Center for the Performing Arts