Lord & Taylor live stream

GOAL:

To kick off the holiday season, Lord & Taylor hosted an ultimate gift guide Facebook Live stream with the top fashion influencers. The stream discussed the seasons hottest trends and showcased a number of gifts viewers could buy at Lord & Taylor.

Lord & taylor

SOLUTION:

Telescope produced and powered the entire live stream, providing complete production support, incorporating custom graphics and fan comments on air in real-time. The live stream received nearly 500,000 views.