NBA All-Star Voting

GOAL:

Telescope has powered the NBA All-Star Fan Ballot for over 7 years across multiple channels. Aiming to transform the voting experience with an engaging and innovative campaign, the NBA wanted to give fans a unique way to vote for their favorite players and increasing social interaction.

SOLUTION:

Year after year, Telescope has transformed the NBA All-Star Voting experience for fans, from SMS, Instagram Hashtag voting, and a world first validated Facebook hashtag vote. Most recently, Telescope launched a hashtag-triggered Twitter emoji vote for all 24 NBA All-Stars. To vote users simply tweeted #KiaAllStarMVP and #firstnamelastname in the same tweet, which then activated the player’s custom emoji. All votes were validated through Telescope’s social marketing platform, Connect Live.

RESULTS:

The campaign was a hugely successful viral campaign that trended worldwide across various social platforms.