Nike & R/GA: Kobe Bryant Mamba Mentality Live Stream
For the launch of his newest shoe with Nike, Kobe Bryant answered fan questions and talked about Mamba Mentality on Facebook Live
PRODUCTS USED
OVERVIEW
Nike and R/GA wanted a way for Kobe Bryant to answer fan questions around Mamba
Mentality, Kobe’s personal and professional motto, as well as the release of
his brand-new shoe. This was an engaging way to bring Kobe Bryant to his fans
as well as promote the release of the shoe.
HOW IT WORKED
Telescope’s Live Studio platform scheduled the live stream in advance notifying Kobe’s Facebook followers to send in questions for Kobe to answer. Comments were available prior to the live stream for brand approval and Telescope’s simple moderation tool in our Live Studio platform allowed brand managers to approve comments on the fly as well. Telescope also provided full production services to turn a simple live stream into a professional way to connect with fans and promote his new shoe.
KEY FEATURES
Live Studio:
-
Prescheduled live stream allowed Facebook users to check into the stream to be notified
when Kobe was live. -
Live Studio’s moderation functionality allowed questions to be queued and moderated prior to
the stream and included the flexibility to answer approve new comments on the fly -
Comments to air functionality allowed viewers to see their questions and Facebook profile
photo on screen while Kobe answered their questions
RESULTS
306K
VIEWS
11K
REACTIONS
1K
SHARES
4.3K
COMMENTS
PRODUCTS USED FOR THIS CAMPAIGN
