Nike + Kobe Ad: #MambaMentality

GOAL:

Nike turned to Telescope, the experts in Facebook Live engagement, for a Facebook Live campaign to promote the release of Kobe Bryant’s new AD line.

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SOLUTION:

In a live Q&A, Kobe answered fan questions and talked about what it means to have a #MambaMentality. Our Countdown feature helped build momentum and viewership pre-stream. We also integrated our comments-to-air functionality to let viewers see the questions which were being answered. Kobe’s logo was integrated into the video, and this maintained professionalism and branding throughout the entire stream.

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RESULTS:

The live stream generated over 306k views. Kobe’s fans were excited about the opportunity to speak with their ideal directly with the Facebook post reaching 11k reactions, 1k shares and 4.3k comments.