Oscars: 2018 Digital Autograph

GOAL:

For the 90th Academy Awards, The Oscars wanted to connect with their viewers and fans by incorporating new and interactive elements into their ‘All Access’ Facebook Live Stream.

AUTOGRAPH WALL

SOLUTION:

As the leader in audience engagement, The Oscars turned to Telescope to power a truly innovative and never before seen experience.

Utilizing our Digital Autograph Product, stars were able to take selfies and sign their photos for Facebook fans watching the ‘All Access’ live stream – directly from the red carpet.

Connecting live events with digital experiences – fans watching the live stream were encouraged to comment on the post for their chance to receive a custom digital autograph from an Oscars star after the stream had ended.

RESULTS:

The activation of our Digital Autograph tool saw great results.

‘All Access’ Live Stream Post:
1,059,370 people reached
483,830 video views
18,829 reactions, comments & shares
3,900 comments

This solution is an ideal fit for celebrity driven campaigns and is very popular for sweepstakes solutions, fan rewards and driving awareness and unique engagement.