Oscars: 2018 Official Oscars Challenge

GOAL:

For the 2018 Academy Awards, we developed an interactive activation that allowed users to cast their predictions for the winner of each category.

SOLUTION:

  • Participants logged in using Facebook.
  • Campaign included a sweepstake incentive that encouraged participation, users were entered to win a chance to attend the 2019 Academy Awards.
  • Results filtered into a leaderboard that allowed participants to compare their results against their Facebook friends.