Walkers #ChooseorLose Vote

GOAL:

Walkers turned to Telescope to create an engaging social voting campaign that increased brand loyalty and investment.

SOLUTION:

The #ChooseOrLose campaign utilized Telescope’s Hashtag Vote for Facebook and Twitter, and let fans decide via hashtag which crisp flavors would stay and which would be replaced.

Key Features

  • Users could vote via once per day, per Facebook and/or Twitter.
  • Votes counted using hashtag #chooseorlose + nominee keyword.
  • On Facebook, votes cast by commenting on Walkers’ Timeline, or in specific posts on Walkers’ Page.

#ChooseOrLose campaign

#ChooseOrLose campaign