Shark Week Trivia and Leaderboard

GOAL:

Leading up to the highly anticipated Shark Week, Discovery wanted to engage their audience and increase tune-in in a fun way.

SOLUTION:

Utilizing Telescope Products, Discovery launched a trivia application that allowed fans to answer shark-themed questions. To increase participation and Shark Week awareness, users could share their scores across social media and invite their friends to play along. As fans interacted, a leaderboard generated a real-time ranking based on everyone’s scores.