Stand Up To Cancer Facebook Live Stream

GOAL:

Stand Up To Cancer wanted to give their audience an inside look behind the scenes while driving donations directly on their Facebook page.

SOLUTION:

Telescope partnered with Facebook to stream live from backstage to give the audience an inside look behind the scenes, while simultaneously streaming the broadcast for Facebook viewers. SU2C invited celebrities, athletes, digital influencers, scientists, and general public to share their reasons using #Reason2StandUp, which were broadcasted in the stream. The stream was highly engaging, incorporating real-time comments on air from viewers as well as a number of call-to-actions, encouraging viewers to donate through Facebook. Content included interviewing participating celebrities, listening in on donor calls, reading Facebook comments on-air, and encouraging followers to donate, which helped build awareness of their cause.

RESULTS:

Over 30 celebrities including Celine Dion, Bradley Cooper and world famous digital influencers appeared within our live stream. The evening raised $34 million dollars towards cancer research.

Facebook Live Engagement Partner

Facebook Live Real-Time Graphics