TV Academy
“A Farewell to Mad Men”

GOAL:

The Television Academy wanted to power fan engagement surrounding their events. For the series finale of Mad Men, The Television Academy had a “Farewell to Mad Men” panel with the cast. The Academy wanted to increase fan engagement and excitement about the finale and Television Academy happenings.

SOLUTION:

Using the Connect Live platform, Telescope powered and curated social content using various products, such as Fan Filter, Twitter Card Vote, and Top Trending. Fans voted on who their favorite Mad Men couple was sharing their votes on Twitter, sparking social conversations. Fans also were able to use a particular hashtag to have their content appear in a Fan Filter on the Television Academy’s website.

RESULTS:

Each event garnered social buzz and was covered by various press outlets. The Mad Men Event was a huge success, selling out in minutes and garnering tons of UGC content across multiple social media outlets.