Tyler Robinson Foundation & Imagine Dragons: A Live Benefit

GOAL:

The mission of The Tyler Robinson Foundation is to strengthen families financially and emotionally as they cope with the tragedy of a pediatric cancer diagnosis by offsetting out-of-pocket life expenses.

In 2013 the Robinson family and Imagine Dragons lost a son and a friend when 16 year old Tyler Robinson passed away after battling pediatric cancer. The family and the band then teamed up to create the Tyler Robinson Foundation with the goal of raising money to help strengthen families financially & emotionally as they cope with the tragedy of a pediatric cancer diagnosis.

Every year, the Foundation is committed to further raising the awareness of pediatric cancer and increasing its fundraising efforts through innovative campaigns that reach a wider audience.

SOLUTION:

This year was no exception with widespread social promotion, unique fan events, and a partnership with live streaming experts Telescope

This year, the annual Believer Gala, was streamed live to Facebook and broadcast to fans around the globe through Telescope’s live streaming platform – Live Studio.

Utilizing Live Studio’s interactive graphics, viewers were prompted to donate in real-time via Facebook’s Donate Button, and share their support for The TRF Foundation. The event yielded an inspiring live streaming event – honoring the memory of Tyler Robinson while raising national and global awareness and support for families fighting pediatric cancer.

“The Tyler Robinson Foundation, founded by the band and the Robinson Family to honor a young fan that succumbed to cancer, is the most important and meaningful thing the band has been a part of. It’s been incredibly inspiring to see the way that fans literally around the world have raised money to rescue these pediatric cancer families in need. These families have had their entire life turned upside down, and playing a small part in getting them through that crisis and out the other end happy and healthy is a privilege.”
– Mac Reynolds, Vice Board Chair, TRF & Manager of Imagine Dragons

RESULTS:
The livestream generated amazing results including:

1.3 million views, an overall reach of 6,042,000 with 965,548 unique viewers.

All of these dollars will help so many kids come out the other side of cancer healthy, happy and stronger than ever. Proving that while Tyler may not be with us, his legacy continues to leave a profound effect, positively affecting countless lives and families.