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VH1s Potluck Dinner Party

Full production Facebook live streaming with Q&A

Martha Stewart and Snoop Dogg posing next to each other

OVERVIEW

Leading up to the premiere of “Potluck Dinner Party,” VH1 wanted to generate buzz and awareness surrounding the show.  They partnered with Telescope to produce a Facebook Live stream with the stars of the show, Snoop Dogg and Martha Stewart.

Potluck Dinner promo text
Snoop Dogg and Martha Stewart sitting and talking
FB live stream screen shot of Snoop Dogg and Martha Stewart talking

HOW IT WORKED

Full Production: Telescope produced the live event, provided equipment (cameras, lighting, etc.), staff, and the Live Studio platform. 

Live Stream: The production was streamed live on Facebook and gave viewers a first taste of the upcoming “Potluck Dinner Party” show.  The live Q&A session with Martha Stewart and Snoop Dogg connected the Facebook Live audience to the talent in a seamless way, giving fans the chance to ask questions that were answered in real-time throughout the live stream.

Promo of Snoop Dogg and Martha sitting and smiling and live stream of Snoop and Martha sitting next to each other

KEY FEATURES

Full production:  End to end production of the entire live event

Live stream: Facebook live stream with Q&A session engaged fans in real-time

RESULTS

The live stream garnered over 150,000 views in less than 30 minutes.

FB live stream of Snoop Dogg and Martha Stewart with FB comments

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