Carnival Cruise Lines Bill the Mystical Sloth

For the official start of summer, Telescope worked with Wildlife, on behalf of Carnival Cruise Lines for their Bill The Mystical Sloth campaign. We created an interactive Facebook Live streaming experience to engage new audiences, enhance the brand’s fun-quotient, and change perceptions and considerations among prospective vacationers.

The campaign was a high-concept shoot featuring a “mystical” sloth – aka Bill the Mystical Sloth - who can predict the length of summer every year on Summer Solstice.  The Facebook Live stream incorporated improvisational musical elements and a Q&A where viewers asked Bill to predict the answers to their most pressing questions.  Custom graphics throughout the stream drove viewer engagement and participation.