American Idol on FOX
Multi-Channel Voting with Facebook Visualization
PRODUCTS USED
OVERVIEW
Telescope powered high-capacity aggregated voting across multiple channels: Toll-Free (call in), SMS (text message), and online voting with included Google search and native app voting.
A new feature gave fans a chance to achieve their 15 seconds of fame by sharing the same screen as their “Idol” favorites. As a first in social TV, select voters’ Facebook profile avatars were displayed on-screen during the live broadcast.
HOW IT WORKED
Voting windows opened after the show and fans were able to cast their votes across multiple voting channels:
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Toll-free : Voters called the phone number for their favorites
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SMS : Users could text a keyword to the short code and received a confirmation text
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Online: Fans visited the FOX website or used the FOX Now app to select and cast votes for the constants of their choice, using email address or FB login
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Google Search: Users Googled “American Idol Vote" to access the voting app where they submitted their votes
Votes were received in real-time, aggregated, and verified. Final voting results were revealed in a subsequent broadcast.
During online vote submission via Facebook login, American Idol fans provided permission for their avatar to appear on-air during a live broadcast.
KEY FEATURES
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Toll-free: Voters called into the toll-free phone line to vote for their favorites
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SMS: Voters texted in using the promoted keywords and short codes
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Online : Voters submitted their votes via the FOX Now app, FOX website, or using Google search
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On-Air Integration: Select avatars of FB voters were displayed on-screen during the live broadcast
RESULTS
American Idol Season 13 broke records with over 71 million votes cast in the first performance show! As the voting continued, Facebook became the most popular method for voting using the SuperVote mechanic, fueled in part by the opportunity of seeing their picture on-air supporting their favorite Idol. For Season 13, we hit the milestone of our 6 billionth vote for American Idol across the series, thanks in part to this activation.
RECOGNITION
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2014 SOCIAL TV AWARDS FINALIST
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Best TV Show Specific
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Best Social TV Integration
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2015 SHORTY AWARDS FINALIST
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Best Data visualization - American Idol Facebook Visualization
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WORLD GUINNESS RECORD
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2004 Largest TV Telephone vote (American Idol 3 Finale) 65,491,313
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2007 Largest TV Telephone vote (American Idol 6 Finale) 74,030,147
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2008 Largest TV Telephone vote (American Idol 7 Finale) 97,327,265
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2009 Largest TV Telephone vote (American Idol 8 Finale) 98,816,494
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2011 Largest TV Telephone vote (American Idol 10 Finale) 122,391,067
PRODUCTS USED FOR THIS CAMPAIGN
