TELESCOPE INTEGRATES DONATION CAPABILITY FOR FACEBOOK LIVE
Already raised over $850,000 through live fundraising programs with customers including ACLU, Children's Miracle Network Hospitals, Coaches vs. Cancer/Final Four, Metallica, The Roger Federer Foundation/Match For Africa and City Harvest
Today Telescope, the award-winning social technology company that makes video more engaging, announced the integration of functionality to allow the addition of live donations and fundraising direct into Facebook Live broadcasts.
People can raise money for 750, 000 US-based 501(c)(3) nonprofits on Facebook, and supporting fundraising efforts is a continued focus for both Facebook and NGOs. The option to now add a donate button to Facebook Live broadcast posts through Telescope’s streaming platform, Live Studio, means that non-profits and influencers can broadcast their charitable events via Facebook Live, drive donations, and interact with donors in real-time.
For over 15 years, Telescope has an unparalleled track record working with the biggest media brands to engage their audiences via their real-time technology platform. The same expertise has powered thousands hours of live video content on Facebook, delivering an engaging viewing experience for audiences and the ability for publishers to reach broad audiences with video assets. Now they have turned their efforts towards the social good sector, integrating with Facebook’s social good products and successfully using the Donate buttons in Facebook Live feature for clients including The Roger Federer Foundation, Coaches vs. Cancer, Trace Adkins/Wounded Warrior Project, Metallica’s “Now That We’re Live” live tour special for their All Within My Hands Foundation and Stand for Rights: A Benefit for the ACLU, hosted by Tom Hanks.
Telescope CEO Jason George commented: “The telethon is a long-established traditional on TV but airtime from broadcasters is scarce and viewers still have to pick up their phone or find the online gifting site. The social nature of Facebook is already a natural home for donations and the combination with live streaming is powerful: not only can the audience respond to on screen Calls-To-Action and donate immediately right there on the page, they can also share the content, see the results, and participate in the broadcast. The “Facebook-Live-A-Thon” will become the new live TV engine to drive on screen campaigns”.
In addition to its donation-specific solution, Live Studio offers a rich set of engagement tools to drive interactivity and viewership, allowing producers to react to audience feedback in real-time; compatibility for multi-cam outputs, so you can switch to where the action is and sync with other broadcast systems; and provides a full suite of analytics tools – so publishers can see where, when, and how audiences are interacting with their content.
Telescope works at the intersection between content and audiences. Broadcast, cable, digital, mobile, social – the challenge is always the same: you don’t just want to reach viewers, you want to engage them. You want fans to participate and incorporate their voice into your video content. And of course you want to track it all and create valuable insights to enhance your content.
Their industry leading technology does just that - delivering record-breaking solutions for the world’s biggest media brands to create, publish, and monetize content. At the forefront of real-time participation they ensure content owners connect to fans in innovative ways through the delivery of relevant interactive content and engaging social experiences. Telescope helps clients stay relevant and reach a modern consumer base quickly abandoning traditional methods of video consumption.
Based in Los Angeles, with offices in New York, Barcelona and London, we are entrusted by the world’s largest media brands and social platforms – including Facebook, NBC, FOX, NASA, CNN, Twitter, Univision, NBA, NASCAR, Sony, Amazon, Discovery, CBS, Netflix, Coca-Cola, Target and many more. Additional information is available at https://telescope.tv.