Both projects are nominated for “Outstanding Creative Achievement In Interactive Media Within An Unscripted Program” category. The results will be revealed during the 69th awards ceremony on 17th September 2017.
The Stand Up To Cancer: #Reasons2standup campaign was an amazing project to be involved in.
Hosted by MSNBC Correspondent Jacob Soboroff, it featured over 30 celebrities including Celine Dion, Bradley Cooper and some of the world’s most famous digital influencers.
Stand Up To Cancer wanted to give their audience an inside look behind the scenes, while driving donations directly on their Facebook page.
Content included on-camera interviews, celebrities taking donor calls and behind-the-scenes content posted to social media. All this helped encourage followers to donate, build awareness or use the hashtag.
In total, the evening raised $34 million towards cancer research.
“Stand for Rights: A Benefit for the ACLU” hosted by Tom Hanks was truly an unforgettable evening, powered by our technology on Facebook Live as a modern-day telethon.
The stream incorporated custom graphics and viewer engagement features such as Comments To-Air and CTAs.
Furthermore, each stream included a Donate button, giving viewers the opportunity to donate to the ACLU without ever leaving the Facebook Live.
The telethon featured musical performances, comedy bites, information on the civil liberties advocacy organization’s work, and an array of famous faces.
In 4 hours, the three streams reached millions of viewers and helped raise over $250k for the ACLU.
We would like to thank everyone involved in both campaigns, and to all those who helped support such great and worthy causes.