Donations made online continue to rise year after year, so it’s no surprise that given the opportunity, 48% of American adults would make donations within a mobile experience.
Social media platforms have taken notice of this shift, with Facebook leading the way in developing their Social Good tools to enable charities, companies and organizations to activate their supporters online. According to Facebook, over 750,000 nonprofits and individuals are already using their platform to drive awareness around their favorite causes.
Since the Donate Button integration into Facebook Live launched in March earlier this year, we have had the pleasure of working on some truly inspiring projects, and have helped raise an impressive 1.5M US dollars using this live fundraising functionality.
Together with Children’s Miracle Network Hospitals, we’ve worked on a number of projects from Miss America Red Carpet event to the very first Facebook Live-Athon. Hosted by Nick Cannon, the two-hour live event featured appearances by Miss America 2017 Savvy Shields, legendary NFL quarterback Steve Young, singer Alli Simpson and a “Champion” child from every state and Canada.
This year we’ve seen people coming together like never before, to help those affected by natural disasters. The big scale fundraising productions such as Hand In Hand, A Benefit for Hurricane Relief Telethon, raised vital funds for the victims of Hurricanes Harvey and Irma, which took place just a couple of months go. The special evening was filled with stars from all forms of the entertainment business, and included musical performances and video messages of love and support from celebrities who weren’t able to join the live event.
We’ve also seen so many musicians and bands using the power of live music to connect their fans directly, and share with them the causes they love, to help raise money for those in need. We supported the annual Believer Gala, which was a truly memorable, philanthropic evening by Imagine Dragons and the Tyler Robinson Foundation, raising funds and awareness for pediatric cancer. We’ve also worked with Green Day to raise funds for those affected by Hurricane Harvey, and most recently with Chance the Rapper and Ricky Martin raising money for victims of Hurricane Maria in Puerto Rico.
For the very first time, Facebook Live broadcasts were nominated for an Emmy award. We were delighted and humbled when ACLU’s telethon and Stand Up To Cancer: #Reasons2StandUp campaign both got recognition in the “Outstanding Creative Achievement In Interactive Media Within An Unscripted Program” category.
Live fundraising is a great way for nonprofits to maximize their impact online, reach a younger audience, find new donors and truly engage viewers. Check your eligibility for Facebook’s donation tools and learn more about how our Live Studio can help your live fundraising efforts.