1. AWARD YOUR AUDIENCE
Gamification is a proven mechanic to engage communities and drive repeat visits.
- 55M Americans enter sweepstakes contests annually
- 2700% increase on gamification since 2015
- 23% of people visit brands on social media to win something
2. BUILD YOUR COMPANY PROFILE
Giveaways strengthen the relationships between your brand and your customers.
- ‘Like to Win’, Comment to Win’, & ‘Like + Comment to Win’ are some easy contests to pull off and are guaranteed to drive fan participation.
- 24% of users have created content to enter brand contests
- Contests can deliver +34% of new fans
- People spend an average of 2 minutes on contest apps
3. COLLECT VALUABLE DATA
Votes, UGC submission, instant wins – different contest mechanics offer ways to capture valuable data.
- 30% of people opt-in to receive info from bands / partners
- 37% of people will follow a brand on Facebook for special offers / deals
- 44% of people will follow a brand on Twitter for special offers / deals
- Adding a voting component can increase sweeps conversion by 62%
Interested in learning more? Contact us today!