Social live video is a fantastic marketing tool to generate buzz and amplify your music-focused campaigns.
Live video let fans chat live with their favorite artists, give bands a global platform to promote new albums or tours, amplify ticket sales and drive awareness and generate huge social reach.
All of the social platforms put a priority on live streaming video, allowing for easier discovery of that video content for users and getting your artists more exposure in the process.
Keep reading to learn about our tips and best practices for amplifying your music-focused campaigns.
Promote a Show & Build an Audience Before Stepping on Stage
- Through Live Studio, our award-winning live streaming technology, we can deliver an end-to-end solution from live video production to streaming and connect you with global audiences across Facebook, Instagram, Twitter, and YouTube.
Did you know? 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of a similar event.
- Schedule your stream before you go live to build an audience and drive promotion. We can also provide a Pre-Show Countdown that acts as a timer to let fans know when their content will be LIVE.
Give Fans a Voice with Live Interactivity and QAs
- Let fans direct the action with our real-time polling tools. They can choose a set-list, rally for an encore and truly have their say in the music experience.
- Our audience engagement tools deliver moderated Artist QAs, tour rehearsals, live fan video chats & more.
Did you know? 87% of audiences go online for behind the scenes access & to interact with talent.
Play for a Cause
- Tap into the global social reach of Facebook with unique non-profit solutions.
- Turn awareness into action with our unique integration of Facebook Live’s DONATE button enabling viewers to donate directly on the feed.
Fuel the Fandom & Share the Spotlight
- LIVE can connect artists with fans like never before. Use our engagement mechanics to create shared experiences and deliver a global fan event combining live fan interaction and UGC submissions.
- Create & share richer experiences by giving fans VIP access to red carpets, awards shows, hidden cameras, backstage rehearsals…
- Just because the show is over, doesn’t mean the music has to end… Keep the conversation alive and keep fans in the know.
- Once the video turns VOD, re-target fans who viewed or engaged with the stream with a promotional message, ticket info, band updates or sponsor messaging directly in their news feed. Target look-a-like audiences to extend your reach.
Our Social Live Video Solutions
Our award-winning live streaming technology, Live Studio, powers unique live broadcasts delivering rich content and promotion opportunities. Using a variety of interactive tools, we help you create highly engaged streams and longer-form content, prioritizing your video in the Facebook algorithm.
We also provide creative and video production services working with you from the outset to craft your live streaming strategy. This could include 360 live video solutions, large multi-camera productions, to on-the-fly mobile shoots.
Interested in learning more about our interactive video solutions? Fill out the form below to contact us today!