Looking Ahead to 2022 with Michael Porter

Written by: Michael Porter

(Senior Vice President, Strategy and Development)

Employee Voices


For the past 20 years, we've been lucky enough to be a part of you and your company's growth, and we can't thank you enough. We're officially full-swing into 2022 now a month in, and I usually get asked the same question around this time of year, "What's next? What's going to be trending this year?"

Based on talking to my team here at Telescope and feedback from the market this year, I wanted to share two things we expect to see more of this year. 

Double down on gamification

It's not a question that gamification and second screen are pivotal. Things like trivia quizzes or predictive games are tried and true ways to engage with your audience. 

But what's surprising is the type of games where we're finding success. Classic play-alongs like bingo and scratchers are as effective as ever. If you have a chance to gamify it, do it. 

Live-Streaming isn't going anywhere.

We were met with many unknowns two years ago when COVID changed our lives, but now that we're two years wiser, everyone finally realizes the big picture value of live streaming, even for in-person events. 

Make sure you maximize your reach and prepare for pivots if necessary by making live streaming a central part of your strategy this year. We've seen the benefits of live streaming for everything from live events, concerts, awards shows, and even big company announcements. 

Click here for some of our live streaming case studies.

We are here to help

As I mentioned earlier, we are truly so thankful for you. The new year is kicking off, and we can't wait to be a part of your next event or campaign. For the last 20 years, Telescope has been fully committed to delivering for our clients, and we don't have any plans of changing that anytime soon.

With all that said, if you ever have any questions, comments, or want to catch up and chat life, you know where to find me! 

Michael Porter