1. AWARD YOUR AUDIENCE
Gamification is a proven mechanic to engage communities and drive repeat visits.
-
55M Americans enter sweepstakes contests annually
-
2700% increase on gamification since 2015
-
23% of people visit brands on social media to win something
2. BUILD YOUR COMPANY PROFILE
Giveaways strengthen the relationships between your brand and your customers.
-
‘Like to Win’, Comment to Win’, & ‘Like + Comment to Win’ are some easy contests to pull off and are guaranteed to drive fan participation.
-
24% of users have created content to enter brand contests
-
Contests can deliver +34% of new fans
-
People spend an average of 2 minutes on contest apps
3. COLLECT VALUABLE DATA
Votes, UGC submission, instant wins – different contest mechanics offer ways to capture valuable data.
-
30% of people opt-in to receive info from bands / partners
-
37% of people will follow a brand on Facebook for special offers / deals
-
44% of people will follow a brand on Twitter for special offers / deals
-
Adding a voting component can increase sweeps conversion by 62%
Interested in learning more? Contact us today!
BACK TO BLOG & NEWS