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3 Tips on How to Run a Successful Sweepstakes Campaign

Written by: Team Telescope

Marketing

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1. AWARD YOUR AUDIENCE

Gamification is a proven mechanic to engage communities and drive repeat visits.

  • 55M Americans enter sweepstakes contests annually

  • 2700% increase on gamification since 2015

  • 23% of people visit brands on social media to win something 

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2. BUILD YOUR COMPANY PROFILE

Giveaways strengthen the relationships between your brand and your customers.

  • ‘Like to Win’, Comment to Win’, & ‘Like + Comment to Win’ are some easy contests to pull off and are guaranteed to drive fan participation.

  • 24% of users have created content to enter brand contests

  • Contests can deliver +34% of new fans

  • People spend an average of 2 minutes on contest apps

3. COLLECT VALUABLE DATA

Votes, UGC submission, instant wins – different contest mechanics offer ways to capture valuable data.

  • 30% of people opt-in to receive info from bands / partners

  • 37% of people will follow a brand on Facebook for special offers / deals

  • 44% of people will follow a brand on Twitter for special offers / deals

  • Adding a voting component can increase sweeps conversion by 62%

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