IHEART RADIO MUSIC AWARDS – Social Voting Powered by Telescope
iHeartRadio set out to create an innovative 2018 campaign to keep the momentum going from their highly successful 2017 show.
Partnering with Telescope, iHeartRadio created multiple new social vote categories aimed at to piquing their audiences’ interest. New categories included: Best Solo Breakout, Best Boy Band, Best Remix and Cutest Musician’s Pet.
Each of these categories generated new excitement and press attention for the show. For example, the Cutest Pet category encouraged musicians to create custom voting campaigns for their pet.
To keep fans engaged, iHeart worked with Telescope to create leaderboards. The leaderboards launched each week and highlighted the leading vote-getters in each category.
The 2018 iHeartRadio Music Awards generated a record 520 Million social votes, with 255 million votes coming from the new socially voted categories – completely powered by Telescope.
The show’s official hashtag, #iHeartAwards2018, trended #1 in the United States and #1 worldwide. The 10.8 million interactions scored on the night of the show were two times the combined amount of the finale of The Bachelor and the premiere of the new American Idol, both of which aired the same week as the awards show.