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iHeartRadio Awards Vote

Fan-driven multi-category voting across online & social platforms with additional UGC experiences.

Online voting page with nominees

OVERVIEW

Partnering with the iHeart Radio awards for seven years in a row, Telescope created a multi-platform category voting experience along with a UGC Meme Generator  and Upic selfie generator to amplify fan participation and create social media buzz around the awards.

 iheartradio categories
 iHeartRadio uPic
 easy meme




HOW IT WORKED

Online Voting:

  • Users voted by visiting the website and casting their votes across multiple categories.

  • Voters were automatically entered into a sweepstakes.  

  • As an added feature for the “Social Star” category, voters could cast additional votes simply by sharing their vote on Facebook and Twitter.

Hashtag Voting: Users voted across Facebook, Twitter or Instagram using specific hashtags in their posts along with the nominee name.

Meme Generator: After voting for “Most Meme-able Moment” fans created their own memes to share across social, l and view other fan memes in a digital gallery.

uPic:  To enhance the voting experience, fans uploaded a picture and selected their favorite artist for “Best Fan Army’. They cast their vote by sharing the personalized selfie across social media.

Online voting page with vote selection and vote confirmation pages

KEY FEATURES

Online category vote: Voting platform allowed users to vote across any number of the categories by using an email or Facebook login.

Vote to share: Online voters could cast additional votes for the “Social Star” category simply by sharing their vote on social media.

Hashtag vote: Fans tweeted their vote by using a specific hashtag and the nominee name in their tweets.

Meme Generator: After voting for the “Most Meme-able Moment” category, fans could use the same meme images that were up for vote to create and share their own memes.

uPic Selfie Uploader: The “Best Fan Army” category had an added feature where voters could generate a selfie with their favorite star.

RESULTS

  • The campaign generated a lot of social buzz: #BestFanArmy was trending world-wide within hours of the vote opening (2016).

RECOGNITION

Shorty Awards Logo
  • 2018 SHORTY AWARDS SILVER DISTINCTION
  • Best of Hashtag - #BestFanArmy iHeartRadio Awards

  • 2018 SHORTY AWARDS WINNER

    Live Events - iHeartRadio Music Awards

Shorty Awards Gold Logo
  • 2016 SHORTY AWARDS GOLD DISTINCTION
  • Live Events – iHeartRadio Music Awards

  • 2020 SHORTY AWARDS GOLD DISTINCTION

    Live Events - iHeartRadio Music Awards

Shorty Awards Audience Honor logo
  • 2018 SHORTY AWARDS AUDIENCE HONOR
  • Best of Hashtag - #BestFanArmy iHeartRadio Awards

  • 2019 SHORTY AWARDS AUDIENCE HONOR

    Live Events - iHeartRadio Music Awards

  • 2020 SHORTY AWARDS AUDIENCE HONOR

    Live Events - iHeartRadio Music Awards

 Shorty Awards Finalist Logo
  • 2017 SHORTY AWARDS FINALIST
  • Twitter, Online Community - iHeartRadio Best Fan Army Award

  • Live Events – iHeartRadio Music Awards

Awards promo and mobile views of voting page with nominees and list of categories

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