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American Idol Native App

Native App to support the play along, support content and vote experiences for ABC's American Idol.

American Idol Native App featuring the vote, fan feed and behind the scenes videos

OVERVIEW

Telescope has powered American Idol voting since its launch in 2002. With several Guinness World Records and many industry firsts, Telescope has partnered with the brand on many innovations. In 2018, American Idol was relaunched on ABC and wanted to increase voter participation with a native application for iOS and Android users that included not only the key vote experience but serve as a centralized hub for all things Idol including user generated content, show content, play along experiences and of course the main show vote.

in show image with call to action to use the native app to vote
in native app vote experience
Ryan Seacrest and contestants waiting for results in show

HOW IT WORKED

Telescope worked with ABC to design and develop an American Idol companion Native App. Users were able to sign into ABC’s proprietary login and vote for contestants on both iOS and Android devices. In addition to expanding the vote methods for the season, the native apps allowed viewers to learn more about contestants, play along for early audition epsiodes, follow the judges via a social fan feed and create unique content. For fans that couldn’t get enough, video playlists were curated and available for binging as well.

Native application in both the phone app featuring the upic of fan with filter and tablet with the extra video content

KEY FEATURES

  • New 2018 native application creating a singular and focused hub for all things American Idol

  • Enabling fans to interact with judges and other fans via a Social Fan Feed

  • Featured play along experiences for early episode prior to main show vote during live episodes

  • Users could open their app and play along in their timezone to offer their opinions on the auditions (will Jane Doe make it to Hollywood?), answer trivia questions, and read fun facts about the show.

  • Best-of-suite digital tools supplemented TV engagement with increased voter turnout and enhanced fan live experiences

  • The main vote destination once the live vote episodes began airing

  • Optimized to work across all devices and operating systems for both smartphones and tablets

RESULTS

  • American Idol Season 13 broke records with over 71 million votes cast in the first performance show

  • Crossed over major milestone of 6 billion votes across all seasons and all voting methods

  • Created Idol’s first dedicated mobile application to power play-along experiences, UGC content creation, and live voting

  • Evolved voting channels from Toll Free and SMS to include mobile applications – including play along and social engagement

RECOGNITION

Social TV Awards
  • 2014 SOCIAL TV AWARDS FINALIST
  • Best TV Show Specific - American Idol

  • Best Social TV Integration - American Idol

Shorty Awards
  • 2015 SHORTY AWARDS FINALIST
  • Best Data visualization - American Idol Facebook Visualization

  • WORLD GUINNESS RECORD
  • 2004 Largest TV Telephone vote (American Idol 3 Finale) 65,491,313

  • 2007 Largest TV Telephone vote (American Idol 6 Finale) 74,030,147

  • 2008 Largest TV Telephone vote (American Idol 7 Finale) 97,327,265

  • 2009 Largest TV Telephone vote (American Idol 8 Finale) 98,816,494

  • 2011 Largest TV Telephone vote (American Idol 10 Finale) 122,391,067

Call to action image for contestant including the native app and social post featuring Katy Perry talking about the native app