American Idol Native App
Native App to support the play along, support content and vote experiences for ABC's American Idol.
PRODUCTS USED
OVERVIEW
Telescope has powered American Idol voting since its launch in 2002. With several Guinness World Records and many industry firsts, Telescope has partnered with the brand on many innovations. In 2018, American Idol was relaunched on ABC and wanted to increase voter participation with a native application for iOS and Android users that included not only the key vote experience but serve as a centralized hub for all things Idol including user generated content, show content, play along experiences and of course the main show vote.
HOW IT WORKED
Telescope worked with ABC to design and develop an American Idol companion Native App. Users were able to sign into ABC’s proprietary login and vote for contestants on both iOS and Android devices. In addition to expanding the vote methods for the season, the native apps allowed viewers to learn more about contestants, play along for early audition epsiodes, follow the judges via a social fan feed and create unique content. For fans that couldn’t get enough, video playlists were curated and available for binging as well.
KEY FEATURES
-
New 2018 native application creating a singular and focused hub for all things American Idol
-
Enabling fans to interact with judges and other fans via a Social Fan Feed
-
Featured play along experiences for early episode prior to main show vote during live episodes
-
Users could open their app and play along in their timezone to offer their opinions on the auditions (will Jane Doe make it to Hollywood?), answer trivia questions, and read fun facts about the show.
-
Best-of-suite digital tools supplemented TV engagement with increased voter turnout and enhanced fan live experiences
-
The main vote destination once the live vote episodes began airing
-
Optimized to work across all devices and operating systems for both smartphones and tablets
RESULTS
-
American Idol Season 13 broke records with over 71 million votes cast in the first performance show
-
Crossed over major milestone of 6 billion votes across all seasons and all voting methods
-
Created Idol’s first dedicated mobile application to power play-along experiences, UGC content creation, and live voting
-
Evolved voting channels from Toll Free and SMS to include mobile applications – including play along and social engagement
PRODUCTS USED FOR THIS CAMPAIGN
