For Season 23 of The Bachelor on ABC, Telescope powered a dynamic fantasy experience, enabling players to select weekly picks, compete against their friends via leaderboard, and enter sweepstakes for weekly prizes.
To earn points in Bachelor Fantasy League, users selected from the active pool of bachelorettes vying for Colton’s love and, ultimately, that Neil Lane sparkler. Players picked their lineups based on the weekly events and who they thought was likely to complete the most events that week.
Who will receive the first impression rose? Who will speak to the Bachelor in a language other than English? Who will cry on national television? Will it be Caelynn or Caitlin – Hannah B. or Hannah G.? Fans tuned in each week to find out!
To earn points in Bachelor Fantasy League, users selected from the active pool of contestants competing to win the final rose. Players picked which bachelorettes they wanted in their lineups based on the events that would happen on the show this week and who they thought was most likely to complete the most events that week. For example, if the weekly events were: earns a rose, wears something sparkly to the rose ceremony, spills a drink, and cries, users would want to pick the bachelorettes for their lineups that were predictably chaotic but still pulled it through to earn a rose that week.
Drives tune-in & fan engagement
Ranking visualization based off user’s scores
Top 100 global leaderboard – to encourage participation & loyalty
Data collection through ABC’s One ID single sign-on system
The return rate of users to come back and engage with the site was high. After week 2, we saw a return rate of 92% or higher for unique users coming to the site.
PRODUCTS USED FOR THIS CAMPAIGN