ABC Local Television Stations Sweepstakes
ABC utilizes Telescope’s scalable solution to help them create and manage all their local stations’ digital sweepstakes through the intuitive Easy Sweeps product on our Campaign Manager platform.
PRODUCTS USED
OVERVIEW
Telescope provided ABC with a scalable solution to help them create and manage all their local stations' digital sweepstakes through Telescope's intuitive Campaign Manager web applications. We integrated with ABC's OneID and Single Sign On and provided a flexible template to add multiple sponsorship opportunities throughout the experience. In addition, we integrated with ABC's Adobe Analytics.
HOW IT WORKED
With Campaign Manager, ABC was able to utilize its seamless, customizable framework to create a personalized sweepstakes template and optimize it for social sharing to drive reach and engagement.
Campaign Manager enabled the ABC team to manage sweepstakes campaigns and analyze results with built-in real-time analytics. The sweepstakes template had the flexibility to add multiple sponsors as an image or a video.
KEY FEATURES
-
Simple "snapshots" for open, closed, and other states which could be easily scheduled or rearranged
-
Simple embed publishing for websites and mobile apps as well as stand-alone URLs
-
Integration into ABC SSO for Campaign Manager users and ABC Guest sign in
Analytics
-
Real-time analytics and data collection tailored to ABC KPIs
-
Sweepstakes data capture
Results
-
Millions of sweepstakes entries were received over the life of the campaign
PRODUCTS USED FOR THIS CAMPAIGN
