Alita: Battle Angel

GOAL:

From visionary filmmakers James Cameron and Robert Rodriguez, ALITA: BATTLE ANGEL, is an epic adventure of hope and empowerment. In preparation for the release of this innovative film’s trailer, Fox wanted to create a ‘global moment’ – giving fans everywhere a chance to engage in the content.

SOLUTION:

20th Century Fox teamed up with Telescope to create a ground-breaking global event to give fans an exclusive peak into the making of the film. On the day of the trailer release, Fox hosted a worldwide live Q&A with ALITA: BATTLE ANGEL’s producer James Cameron, director Robert Rodriguez, producer Jon Landau, the star Rosa Salazar and fans across the movie’s official social and YouTube channels.

Using Telescope’s Live Streaming technology – the Live QA was simulcast to Facebook, Twitter, YouTube and Instagram across 30+ top markets worldwide. The stream was distributed to 100+ pages across 56 countries – where fans from across the world could view the trailer debut and participate global to the global conversation, live in real-time.

A team of transcribers, translators, and moderators translated the live stream into nine major languages. Designers created real-time custom graphics in English, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

RESULTS:

  • +573K Global Views
  • +26k engagements
  • +408k minutes matched
  • 0:43 average watch time