Alita: Battle Angel

GOAL:

From visionary filmmakers James Cameron and Robert Rodriguez, ALITA: BATTLE ANGEL, is an epic adventure of hope and empowerment. In preparation for the release of this innovative film’s trailer, Fox wanted to create a ‘global moment’ – giving fans everywhere a chance to engage in the content.

Alita: Battle Angel live

SOLUTION:

20th Century Fox teamed up with Telescope to create a ground-breaking global event to give fans an exclusive peak into the making of the film. On the day of the trailer release, Fox hosted a worldwide live Q&A with ALITA: BATTLE ANGEL’s producer James Cameron, director Robert Rodriguez, producer Jon Landau, the star Rosa Salazar and fans across the movie’s official social and YouTube channels.

Using Telescope’s video production services and live streaming technology – the Live QA was simulcast to Facebook, Twitter, YouTube and Instagram across 30+ top markets worldwide. The stream was distributed to 100+ pages across 56 countries – where fans from across the world could view the trailer debut and participate global to the global conversation, live in real-time.

A team of transcribers, translators, and moderators translated the live stream into nine major languages. Designers created real-time custom graphics in English, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

Alita: Battle Angel live

RESULTS:

  • +573K Global Views
  • +26k engagements
  • +408k minutes matched
  • 0:43 average watch time

Alita: Battle Angel live