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AMA Utilizes Discord to Reach a New Fan Voting Audience

PRODUCTS USED

OVERVIEW

One of the most critical factors to fan engagement? Be where your customers are

The American Music Awards (AMA) took this philosophy to heart this year by opening fan voting on Discord. 

This bot (which passed a full accuracy test) was integrated with Telescope's API, allowing the data to be processed and facilitated by our team.

HOW IT WORKED

The AMAs, Discord, and Telescope worked hand in hand to develop a voting bot that was implemented over a number of channels, including automated/bot channels, text, voice, and more. 

KEY FEATURES

  • AMA partners with Discord to create a bot that counts votes, regulates comments, and connects to Telescope via API

  • Telescope manages all the data flowing through

  • Millions of votes were registered in net new channel

PRODUCTS USED FOR THIS CAMPAIGN

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