American Idol on ABC
Real-Time Voting With Live On-Air Results via Online Custom Vote, Native App Vote and SMS Vote.
PRODUCTS USED
OVERVIEW
Telescope has powered American Idol voting platforms since its launch in 2002, introducing industry-firsts in audience participation, and breaking Guinness World Records along the way. We have partnered with the brand on countless innovations and continued the relationship when the show found its new home at ABC. Our latest was a first-ever live broadcast and simultaneous vote across all U.S. time zones which culminated in real-time results revealed on-air.
For Season 16, Telescope also created an interactive mobile experience for ABC that let users explore, discover, and play-along with the show.
HOW IT WORKED
During the live show, fans voted on the Telescope-powered native app , ABC’s website and our SMS (text messaging) platform. Votes were collected in real time, with verified results delivered during the live television broadcast to announce winners.
KEY FEATURES
Online: Voters could cast their votes via the app or on the ABC website, with options to share on social media
SMS: Voters texted specific keywords to the short code
Native app experience: Fans downloaded the app for the latest Idol news videos and interactive experiences including:
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uPic: Photo uploader allowed fans to“Idolize” themselves with filters and stickers with option to share on social media
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Fan Feed: Social Fan Feed brought enter Twitter conversation surrounding Idol to a single location.
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Multi-poll: Interactive polling experience for fans to offer their opinions, andwer trivia questions and read fun facts about the show
PRODUCTS USED FOR THIS CAMPAIGN
