America's Got Talent: The Champions Vote
Audience "superfan" voting with real-time demographic data collection and display
PRODUCTS USED
OVERVIEW
America’s Got Talent turned to Telescope to create a real-time voting experience for a pre-taped broadcast of AGT Champions. For 6 days, 200 “super fans” from all 50 states gathered at the Pasadena Convention Center to watch recordings of finalist acts and vote for their favorites.
Customized touchpads provided by Telescope gathered both participant votes and significant voter data points. Select data was displayed during the broadcast to show which acts did best amongst different demographics, lending a more live-action experience for viewers at home.
HOW IT WORKED
Audience members voted during six pre-taped episodes by using touchpads to vote for their favorite acts as well as enter participant demographic data.
For the finale, SMS voting was used instead of touchpads because the large number of acts could not be supported on the touchpads. For this method, voters texted a keyword into a short code to choose their favorite acts.
KEY FEATURES
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Touchpad voting for six pre-taped episodes: Audience submitted votes for favorite acts as well as demographic data
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SMS voting: In-show audience voted on favorite acts by texting a keyword to a short code
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Data collected and displayed: Overall standings, State standings, Male vs Female, Region and Age range
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Votes Recorded instantly: Data points were gathered in 10 minutes and verified results were revealed in show.
RECOGNITION
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2020 SHORTY AWARD AUDIENCE HONOR
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Best Data Visualization
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2020 SHORTY AWARD FINALIST
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Best Data Visualization
PRODUCTS USED FOR THIS CAMPAIGN
