Applebee’s Dollar Zombie Dead Giveaway

GOAL:
  • Telescope helped Applebee’s create an engaging 8  hour live stream + sweepstakes  to promote their new Dollar Zombie drink.
  • Viewers commented to solve riddles for a chance to win gift cards & a $10,000 prize.

SOLUTION:
  • Campaign utilized live stream + sweepstakes combo.
  • Telescope’s Connect Moderation to identified the winners who were first to comment the correct answer.
  • The stream garnered over 90,000 comments.

Real Time Results

  • 104.4k Views
  • 92.2k Comments
  • 8.3k Reactions
  • 418 Shares
  • Average commenter commented a total of 9.4 times
  • Around 9,100 individual commenters