Applebee’s Dollar Zombie Dead Giveaway
- Telescope helped Applebee’s create an engaging 8 hour live stream + sweepstakes to promote their new Dollar Zombie drink.
- Viewers commented to solve riddles for a chance to win gift cards & a $10,000 prize.
- Campaign utilized live stream + sweepstakes combo.
- Telescope’s Connect Moderation to identified the winners who were first to comment the correct answer.
- The stream garnered over 90,000 comments.
Real Time Results
- 104.4k Views
- 92.2k Comments
- 8.3k Reactions
- 418 Shares
- Average commenter commented a total of 9.4 times
- Around 9,100 individual commenters