Barrett Jackson Auto Auction Fantasy Bid
The Barrett Jackson Auction Company partnered with Telescope to power it’s Barrett-Jackson Fantasy Bid Experience.
PRODUCTS USED
OVERVIEW
Barrett Jackson licensed and utilized Telescope's Triple Play with Leaderboard product to create an engaging game for car lovers, capture data around their biggest fans, and offer a brilliant sponsor platform for their partner Dodge.
HOW IT WORKED
The campaign used Telescope's Triple Play's write-in feature, which allowed users to predict the numerical value of a question. In Barret Jackson’s use case, fans were predicting the auction price of twelve cars.
Users made their predictions in the weeks leading up to 4 events and then could follow along live to see how their predictions fared. As the auctions happened live, users could log in and see if they earned points and also see their position on the leaderboard.
KEY FEATURES
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Play along experience added fan engagement before the events and well as reason to follow along during the auctions
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Overall sweeps incentivized fans to come back and play all events to increase their scores
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Customizable scoring rules based on each question allowed for variation in points earned
RESULTS
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The campaign generated an increase in new users for Barrett Jackson & Dodge while also giving Dodge access to a platform of highly engaged car enthusiasts.
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Time on the site exceeded industry standard.
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Over 90% question completion rate for each of the 4 events.
RECOGNITION
“It’s great to partner with Telescope on our Barrett-Jackson “Fantasy Bid” game that provides us a fantastic mechanism to engage our fans while creating an exciting and unique sponsorship vehicle.”
– Peter Lubell, Vice President of Corporate Partnerships at Barrett-Jackson Auction Company
PRODUCTS USED FOR THIS CAMPAIGN
