The Barrett Jackson Auction Company partnered with Telescope to power its Barrett Jackson Fantasy Bid Experience.
Barrett Jackson licensed and utilized Telescope's Triple Play with Leaderboard product to create an engaging game for car lovers, capture data around their biggest fans, and offer a brilliant sponsor platform for their partner Dodge.
The campaign used Telescope's Triple Play's write-in feature, which allowed users to predict the numerical value of a question. In Barret Jackson’s use case, fans were predicting the auction price of twelve cars.
Participants were asked to predict the auction price of 12 of the high end classic cars all for a chance to win a brand new Dodge Charger. Users made their predictions in the weeks leading up to the main event, and then could follow along live to see how their predictions fared.
The campaign generated an increase in new users for Barrett Jackson & Dodge while also giving Dodge access to a platform of highly engaged car enthusiasts.
“It’s great to partner with Telescope on our Barrett-Jackson “Fantasy Bid” game that provides us a fantastic mechanism to engage our fans while creating an exciting and unique sponsorship vehicle.”
- Peter Lubell, Vice President of Corporate Partnerships at Barrett-Jackson Auction Company