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BBC Campaign Manager

Telescope provided BBC with a scalable solution to help create and manage polling and voting engagement web applications. BBC users had access to a robust platform that offered intuitive UI for creating real-time polling and voting while capturing user data.

PRODUCTS USED

BBC Campaigns for Icons Vote: You Decide, Strictly Come Dancing Vote and Saturday Kitchen Poll

OVERVIEW

With Campaign Manager, BBC was able to utilize its seamless, customizable framework to create a personalized voting template for all of its brands and optimize it for social sharing to drive reach and engagement.

promotional image for Women's Footballer of the Year 2020 vote
Goal of the month BBC poll
EuroVision You Decide winner photo

HOW IT WORKED

With Campaign Manager, BBC was able to utilize its seamless, customizable framework to create a personalized voting template for all of its brands and optimize it for social sharing to drive reach and engagement.

Additionally, Campaign Manager enabled the BBC team to manage voting campaigns and analyze results with built-in analytics. The technology platform was also built with GDPR guidelines and enhanced user privacy protection in mind.

BBC Sports Personality of the Year vote and image of set up inside Campaign Manager platform

KEY FEATURES

Simple and intuitive campaign management

  • Simple snapshots for open, closed, and other states could be easily scheduled or rearranges

  • Simple embed publishing for websites and mobile apps as well as stand-alone URLs

 Analytics and privacy capabilities

  • Real-time analytics and data collection tailored to BBC KPIs

  • Customizable reporting features

  • GDPR-compliant for enhanced privacy protection

Multi-language and localization support

RESULTS

  • Hundreds of BBC users accessed Campaign Manager through the BBC SSO  

  • Millions of voting and polling entries were received over the life of the campaign

Ben Stokes Winner image for Sports Personality of the Year with dashboard results inside Campaign Manager platform

PRODUCTS USED FOR THIS CAMPAIGN