BBC Strictly Come Dancing – Custom Audience Voting Technology Platform
Strictly Come Dancing returned for its sixteenth series with more sparkle, glitz, and glamour than ever before. BBC was looking for a better custom audience voting solution to incorporate in the new season of the show.
With Campaign Manager, our newest technology platform, BBC was able to utilize its seamless, customizable framework to create a personalized voting template for the show and optimize it for social sharing to drive reach and engagement.
Not only that, Campaign Manager enabled BBC team to manage Strictly Come Dancing voting campaign and analyze results with built-in analytics. The technology platform was also built with GDPR guidelines and enhanced user privacy protection in mind.