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BBC Strictly Come Dancing Vote

Telescope powers the episodic vote for BBC’s flagship Saturday night celebrity driven competition show, Strictly Come Dancing, to determine Britain’s favorite dancing duo by season’s end.

Strictly Come Dancing cast posing

OVERVIEW

Telescope helped BBC hold an online vote for one of the UK’s biggest live shows, Strictly Come Dancing! Using Telescope’s customizable platform, Campaign Manager, BBC had full control to customize, manage, and run the campaign.

Dancing couple on stage
Screen grab of call to action with three couples
Online voting page with contestants

HOW IT WORKED

With Campaign Manager, BBC was able to utilize its seamless, customizable framework to create a personalized voting template for all of its brands and optimize it for social sharing to drive reach and engagement.

Not only that, Campaign Manager enabled BBC's team to manage their voting campaign and analyze results with built-in analytics. The technology platform was also built with GDPR guidelines and enhanced user privacy protection in mind.

3 couples onstage with inset mobile phone showing voting app

KEY FEATURES

  •  Data recorded in real-time

  • Vote embedded on the Strictly Come Dancing for a seamless experience

  • Vote customizable through the Campaign Manager platform

  • API Integration into third party 

RESULTS

  • Highest voting volume for a UK program

  • Seamless integration into BBC SSO

  • Flexible UI to update contestants in real time

Online voting page in desktop and tablet view