BBC Studios The 1% Club
Telescope partnered with BBC Studios and Magnum Media to create a live play-along fan companion for the hit UK quiz show “The 1% Club.”
PRODUCTS USED
OVERVIEW
The second-screen app is synchronized with The 1% Club, a live TV show, and allows viewers to become part of the show in real-time. The app is ad-supported, with sponsorship from Superdrug, and includes future plans to introduce other forms of monetization.
HOW IT WORKED
Telescope built a native app allowing The 1% Club viewers at home to play along with the show in real time. Fans answer the same questions, at the same time, and shared the same chance of walking away with a (virtual) cash prize and endless bragging rights. Viewers are truly welcomed to become part of the show in real-time.
Telescope’s team is managing the full lifecycle of the app – from game design to distribution and the results speak for themselves. App content (images, videos, adverts, configs) is hosted within Telescope's Campaign Manager platform.
KEY FEATURES
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Included both multiple choice questions and free text questions, which supports a variety of typos and answer variations hosted in CMS
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A range of advertising content, including banners, video interstitials, sponsor logos and styling takeovers
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Social sharing allows users to share their results online
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There is an achievements page within the app that stores a user's historic game results and "winnings"
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All analytics are integrated with BBC's platform
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Push notifications integration with Firebase
RESULTS
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Became the #1 free app in the UK iOS and Google Play app stores for multiple weeks in a row
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1M+ downloads and counting
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High retention rates for week over week gameplay
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Millions of sponsor banner and video impressions per episode
PRODUCTS USED FOR THIS CAMPAIGN
