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Bentley Motors Live Stream

Live stream event with full production to promote Bentley's latest car release

Image of Bentley car in Facebook live stream with question overlaid from at home viewer

OVERVIEW

Telescope partnered with Facebook Creative Shop and Bentley to produce and stream the North American unveiling of the most extreme Bentley ever: the Continental Supersports.

 Bird's eye view of Bentley convertible
Bentley B logo on car gear shift knob
Close shot of Bentley interior and seats

HOW IT WORKED

Bentley enthusiasts and car lovers alike got their first glimpse of the impressive new vehicle by visiting the Bentley Motors Facebook page to view the live unveiling while being able to interact directly with the event by asking questions that were then shared into the live stream via custom overlays. Utilizing Telescope’s high-capacity streaming platform, Live Studio , to broadcast to Facebook with custom graphics that were used in the stream to power lower thirds and questions to air from fans watching all over the world.  Telescope also handled full production of the multi-camera broadcast, providing all staff and equipment for the event.

Images of live stream including Paul Jones speaking to the audience

KEY FEATURES

Full production : Telescope provided all staff and equipment to produce the live stream from the venue in Detroit.

Live Stream: Using Telescope’s high-capacity platform, we streamed to Facebook in real-time to a worldwide audience with viewers across multiple continents.

Live Studio : By using Telescope's Live Studio tool, we additionally created branded, custom graphics to use for overlays to display fan questions and informational text.

RESULTS

The live stream was a huge success with over 1.2 million views.

In comparison, similar live events hosted by Bentley’s competitors had views in the range of 65k-100k.

Images from live stream including tour of interior of car with fan question overlaid