Berkshire Hathaway HomeServices Pawfect Home Sweepstakes
On National Pet Day, Berkshire Hathaway HomeServices launched their international Pawfect Home Sweepstakes that rewarded pets everywhere with a custom-built dream home.
PRODUCTS USED
OVERVIEW
With the belief that pets are what makes a house a home, Berkshire Hathaway HomeServices kicked off their international Pawfect Home Sweepstakes on National Pet Day, allowing lucky pets across the globe to win a custom-built, pet-sized home. Berkshire Hathaway HomeServices turned to their agency, BBDO, and Telescope to successfully launch their international sweepstakes and utilize various versions of our Easy Sweeps via our dynamic Campaign Manager platform.
HOW IT WORKED
To enter the sweepstakes users first navigated to the Pawfect Home Sweepstakes site. Depending on the user’s geographical location, the user was taken to the site translated into their native language (English, Spanish, Portuguese, French, Greek), allowing for an easy entry process. Users then filled out fields within the site that included first and last name, email address, city, and state.
Once submitted, users had the option to gain an extra entry into the sweepstakes and increase their chances of winning, by simply sharing that they’ve entered via the Facebook and Twitter share buttons.
KEY FEATURES
-
Easy Sweeps: the sweepstakes leveraged seven versions of our Easy Sweeps template via our Campaign Manager
-
Language Support: Sweepstakes was translated into five languages (English, Spanish, Portuguese, French & Greek) for maximum reach and participation
-
Users had the ability to gain an extra entry into the sweepstakes by sharing to social media, enhancing campaign awareness and drove buzz
-
In addition to the digital component, Telescope also managed the international sweepstakes and prize fulfillment
PRODUCTS USED FOR THIS CAMPAIGN
