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Big Brother SMS Vote

To spice up Season 23 of Big Brother, CBS asked America to vote and reward their favorite Houseguests for the High Roller's Room utilizing Telescope's SMS vote services.

PRODUCTS USED

sms vote

OVERVIEW

The hit summer reality television show, Big Brother, returned with another drama filled season and an exciting twist for viewers at home. As millions of at-home viewers tuned-in each week, CBS looked for ways to engage fans further in Season 23 - in addition to watching along from their tv screens. Turning to Telescope for interactive solutions, Big Brother's SMS vote was initiated, enabling viewers across America to vote for their favorite contestants and use their voice to decide which Houseguest will receive the most 'BB Bucks' for the High Roller's Room segment each week.

 vote CTA
 vote Result on-air
 America's Vote image

HOW IT WORKED

Starting on the 16th episode, as viewers tuned-in to the live Big Brother episode on CBS, they were encouraged to send in their votes for who they believed should be awarded 'BB Bucks' by simply texting in the contestant's first name to a short code. During the voting window, viewers had the ability to cast in 10 votes per device.

For the cast members, more votes meant more BB Bucks and opportunities to win powers in the 'High Roller's Room' segment of the show. Each Sunday the results were announced on-air and based on the number of fan votes the Houseguests received. The top 3 houseguests with the highest votes received 100 BB Bucks, the next 3 received 75 BB Bucks, and the remaining casts received 50 BB Bucks for that week.

text limit vote and on-air results

KEY FEATURES

  • SMS Vote: Provided fans an elevated interactive experience while watching along to the episodes. Additionally, it gave viewers the power to drive the outcomes for their favorite Houseguests and have their voice be heard

  • America's votes were tallied up each week and results were shown on-air at the beginning of the High Roller's Room segment

PRODUCTS USED FOR THIS CAMPAIGN

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