Blizzard Maximizes the Campaign Manager License for the Overwatch Championships
PRODUCTS USED
OVERVIEW
Overwatch is one of the most popular online games of all time. But not only are people playing, but they're also tuning in to witness the best of the best battle it out in the 2022 Overwatch Playoffs.
This year, the Dallas Fuel beat out the favorites San Fransico Shock in an epic battle that kept viewers engaged and entertained for 2.5 hours. Blizzard and Overwatch wanted to make sure the fans had a chance to vote for the Grand Finals MVP, and that's when they could leverage Telescope’s platform to execute.
HOW IT WORKED
Blizzard utilized their Campaign Manager License earlier for the Call of Duty Champions to follow a similar and equally powerful voting campaign for the Overwatch Playoffs.
KEY FEATURES
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Telescope onboarded Blizzard to be able to create and manage campaigns with Campaign Manager.
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Blizzard created a net-new campaign to engage with fans watching the Overwatch championship
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Images of players and questions were easily managed by the Blizzard team
PRODUCTS USED FOR THIS CAMPAIGN
