BMW: X2 Global Launch Live
BMW turned to Telescope to produce a global, multi-influencer campaign for the release of their X2. Utilizing production teams on two different continents, Telescope executed a live streaming event that reached Germany, France, the UK and US.
- Telescope production teams in both Munich and Los Angeles.
- Quick turnaround: shot, edited, and streamed in 3 days.
- Footage live-streamed to 6 Facebook Pages, simultaneously.
- Management of 4 influencers to target specific, international markets:
- Anderson .Paak
- Wassim Benslimane
- Anderson Henderson
- 250k views
- 3.2k reactions
- 708 shares
- 637 comments