BMW: X2 Global Launch Live

GOAL:

BMW turned to Telescope to produce a global, multi-influencer campaign for the release of their X2. Utilizing production teams on two different continents, Telescope executed a live streaming event that reached Germany, France, the UK and US.

SOLUTION:

 

Key Features:

  • Telescope production teams in both Munich and Los Angeles.
  • Quick turnaround: shot, edited, and streamed in 3 days. 
  • Footage live-streamed to 6 Facebook Pages, simultaneously.
  • Management of 4 influencers to target specific, international markets: 
    • Anderson .Paak 
    • Wassim Benslimane
    • MadC 
    • Anderson Henderson

RESULTS:

  • 250k views 
  • 3.2k reactions
  • 708 shares 
  • 637 comments