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CBS News Live Debate Coverage

Instagram Stories moderation with live content-to-air

CBS Presidential Debate promo

OVERVIEW

Telescope partnered with CBS News to create a dynamic and unique viewing experience during their 2016 Presidential Debate coverage.  Using the Connect Live platform, Telescope led the way with another industry first: Curating Instagram Stories from political experts and voters across the US and integrating them into CBSN’s live coverage.

Debate promo featuring Republican Candidates
Democratic candidates debating onstage
Republican candidates debating from behind podium

HOW IT WORKED

CBS News anchors and reporters contributed original Instagram stories that integrated into pre-debate and post-debate coverage for both the Presidential and Vice Presidential debates live on-air.

The campaign was powered by our Connect Live platform.   CBSN viewed and curated Instagram Stories, and pushed approved content live to air during their coverage of the debates.

Instagram live stream promo and Instagram live video integrated on screen

KEY FEATURES

Connect Live: Our platform pulled in Instagram Stories, enabling producers to moderate content and push approved stories to air in real-time.

RESULTS

This activation told the debate story by engaging the audience into CBSN’s coverage in a never before seen way.

  • CBSN drew a record 2.98 million streams and 1.4 million unique viewers for the first debate.

Instagram live integrated into TV broadcast and split screen of Donald Trump and Hillary Clinton debate