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Children's Hospitals Week Live-athon

The charitable fundraising event, #CHILDRENSHOSPITALSWEEK live-athon, streamed to Facebook and Twitch to raise awareness and showcase stories of pediatric patients.

Hunter Hayes singing on live stream

OVERVIEW

Telescope first partnered with #ChildrensHospitalsWeek Live-athon back in 2017 for an 8 hour livestream to help the the charity build awareness with the general public. In 2018 and 2019, we furthered this goal by focusing storytelling of pediatric patients during our Live-athon. Partnering with Facebook and Children’s Miracle Network Hospitals, we engaged celebrities to tell the kids' stories and engross audiences to help the at home audience gain a better understand of the importance and charitable need of children's hospitals while encouraging them to donate.

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Allison Holker-Boss and Stephen Boss interviewing pediatric patient and user comment on bottom of screen
pediatric patients dancing on stage with interviewers

HOW IT WORKED

#ChildrensHospitalsWeek Live-athon was streamed to both Facebook and Twitch. Viewers were introduced to more than 20 pediatric patients treated throughout the United States and Canada, focusing on 11 specific stories. Allison Holker-Boss and Stephen "tWitch" Boss interviewed a number of kids and their parents. Each of the children's stories incorporated a personal touch as well as an element of surprise for that specific child. To help with the element of surprise, celebrities such as Katy Perry, Chris Pratt, Adam Devine and Lindsey Stirling participated. But most impactful were the pediatric patients and families' stories which inspired audiences, both new and old, to engage with the cause not only through the livestreams strong viewership and comments but additionally through viewer donations.

pediatric patient and steps on how to donate

KEY FEATURES

  • Simultaneous streaming to Facebook and Twitch social platforms.

  • Facebook’s Co-Streaming Technology: Violinist and former Dancing with the Stars contestant Lindsey Stirling co-streamed the event on her Facebook page (which had more than 3 million likes) to maximize reach.

  • Comments-on-Air and Custom On-screen Graphics: Utilized to draw in audience and encourage participation.

  • Full Production Services: Telescope’s production tools allowed for a seamless show between the in-studio audience, live event production team, and live streaming elements needed for broadcast.

RESULTS

  • The Live-athon was Children’s Miracle Network Hospitals most successful and engaging live streaming event-to-date with 13,095 messaged received

  • Donations exceeded $76,000 for Children’s Miracle Network Hospitals

  • Hunter Hayes hosted an individual Facebook fundraiser for Children's Miracle Network Hospitals and raised more than $10,000

612k

VIEWS

103k

VIEWERS

2.75m

IMPRESSIONS

RECOGNITION

Shorty Awards Logo
  • 2019 SHORTY AWARDS WINNER

    Best Use of Facebook Live

user engagement and donations through Twitch