CONTACT

FOLLOW US

  1. CASE STUDIES

CNN Coverage of the White House Correspondent's Dinner

Real-time multi-channel polling with social media content to air

PRODUCTS USED

Barack Obama talking at podium with Michael Keegan Key next to him with stern look

OVERVIEW

During coverage of the White House Correspondents Dinner, CNN used Telescope’s tools to power real-time multi-channel polls (across Twitter & online) and to approve influencer content from Instagram & Twitter for display on-air.

Barack Obama sitting at table smiling
Michelle Obama sitting with Michael Keegen Key next to her
Cecily Strong standing at podium

HOW IT WORKED

Viewers watching CNN coverage of the White House Correspondence Dinner participated in polls via the CNN.com website and Twitter.

CNN curated and approved content from Instagram and Twitter, containing designated hashtags and keywords, to be displayed on-air.  

Broadcast of White House Correspondents Dinner with graphic showing hashtag and Barack Obama at podium

KEY FEATURES

Online poll: Polls integrated into CNN website driving engagement and retaining the linear audience.

Twitter poll: Poll data was pulled into CONNECT Live for approval and on-air intergration

RESULTS

CNN’s Social TV campaign produced incredible results:

  • For viewership, CNN won in their demo from 9p-12a, and had most overall viewers from 10p-12a

  • Polling destination had 95.3K views with average of 6.3 minutes spent on page per user

  • #CNNVote (the polling hashtag) was mentioned 3,889 times & reached 101 million people

RECOGNITION

Social TV Awards
  • 2015 SOCIAL TV AWARDS WINNER
  • Best News or Information Program - CNN White House Correspondents' Dinner

Broadcast showing poll results and red carpet interview

PRODUCTS USED FOR THIS CAMPAIGN