CNN Coverage of the White House Correspondent's Dinner
Real-time multi-channel polling with social media content to air
PRODUCTS USED
OVERVIEW
During coverage of the White House Correspondents Dinner, CNN used Telescope’s tools to power real-time multi-channel polls (across Twitter & online) and to approve influencer content from Instagram & Twitter for display on-air.
HOW IT WORKED
Viewers watching CNN coverage of the White House Correspondence Dinner participated in polls via the CNN.com website and Twitter.
CNN curated and approved content from Instagram and Twitter, containing designated hashtags and keywords, to be displayed on-air.
KEY FEATURES
Online poll: Polls integrated into CNN website driving engagement and retaining the linear audience.
Twitter poll: Poll data was pulled into CONNECT Live for approval and on-air intergration
RESULTS
CNN’s Social TV campaign produced incredible results:
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For viewership, CNN won in their demo from 9p-12a, and had most overall viewers from 10p-12a
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Polling destination had 95.3K views with average of 6.3 minutes spent on page per user
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#CNNVote (the polling hashtag) was mentioned 3,889 times & reached 101 million people
RECOGNITION
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2015 SOCIAL TV AWARDS WINNER
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Best News or Information Program - CNN White House Correspondents' Dinner
PRODUCTS USED FOR THIS CAMPAIGN
